Commercial Analytics
Represents every aspect of the user journey as data, providing a unique and transformative lens through which brands can understand and engage with their customers.
Evolve from historical report cards
to forward-looking decisioning
Powerful analytics to deliver meaningful results
With robust analytics, you can build confidence with your stakeholders to make decisions that create value for your business.
Forecasting and real-world scenario planning to accurately plan
Insights and recommendations are proactively surfaced before you know you need them to give you a head start.
Flexible, always-on decisioning to course-correct
Speed up delivery to meet the ever-changing needs of your dynamic business to increase adoption.
A robust modeling approach
Customer-centric view of commercial business drivers
Analyze the entire business (brand, customer, product, operational, external factors) to identify trends and gaps and pivot growth strategies.
Adaptive and connected multi-dimensional models
A combination of data codification, statistical models, and ML/AI to discover insights across multiple factors, including: KPIs, regions, platforms, and customer segments. Create a single source of truth and remove the need for disparate, disconnected measurement solutions.
Future-proofed and privacy-safe
Commercial analytics doesn’t require user-level data. It uses a multi-dimensional structure which incorporates customer segments or cohorts to address brands’ unique business objectives.
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Discover how you can maximize the value of analytics to drive growth and strengthen customer relationships.
Expanded solutions for depth and breadth of insights
Agile Learning
Brand Impact
Partner Deep Dives
Customer Franchise Value
Pricing Optimization
Touchpoint Analytics
Commercial analytics is delivered through our flexible, adaptive, always-on platform, GPS-Enterprise
Identify incrementality by measuring relationships of marketing factors and KPIs such as sales that would not have occurred in the absence of that activity. Break out which controllable or non-controllable business drivers are contributing to business KPIs such as sales, traffic, etc.
Understand the level of spend efficiency by sub-brand, region, channel, program, or campaign.
Shift from historical report cards to predict future performance. Compare predictions vs. actual performance, identify gaps to goals, and build more accurate plans and forecasts to achieve growth targets.
Scenario plan, optimize campaigns regularly and deep dive in tactical planning.
The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q3 2023
Learn why Forrester says, “Analytic Partners dominates with data-driven marketing insights.”
Frequently asked questions
Commercial analytics helps organizations optimize business performance by enabling data-driven decisions that drive efficiency, profitability and business growth. The term refers to the process of collecting, analyzing, and interpreting data to gain insights and make informed business decisions in a commercial setting. It involves using advanced statistical methods, machine learning, data mining techniques, and predictive modeling to extract meaningful patterns and trends from large datasets related to sales, marketing, customer behavior, operations, finance, product, strategic pricing and other areas of a business. When adopted broadly, commercial analytics enables businesses to allocate resources more effectively, offset macroeconomic headwinds, fend off competitive pressures and identify levers to drive sustainable growth.
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Discover how you can maximize the value of analytics to drive growth and strengthen customer relationships.