Commercial Analytics
See the big picture beyond historical report cards and boost your brand with the leader in marketing measurement. Our Commercial Analytics solution enables next-level marketing measurement and business forecasting.
Agile Analytics for Smarter Decision-Making
495
Return on investment
50
Increase in speed to marketing efficiency
6
months
Time to payback on investment
Capabilities that Drive Growth
Gain a Connected, Future-focused View
Break free from traditional models isolated by backward-looking measurement. With GPS-E, you can integrate all your business drivers—marketing, operational, and external factors—to see how each decision impacts real outcomes with complete context. A holistic vision lets you know how today’s decisions will impact tomorrow’s results.
Make Precise Investments
Understand what truly drives results. GPS-E helps you distinguish correlation from causation, revealing how marketing, competitor actions, and market shifts affect customer lifetime value, revenue, and profitability. That’s how you can invest in the actions that yield results.
Peer into the Future
Shape tomorrow’s performance with strategic action. By integrating historical data, operational factors, and external influences like economic shifts into forecasting tools, you can make confident, forward-looking decisions. Always-on models help adapt your strategies in real time, optimizing impact and minimizing risk as market conditions evolve.
Smarter Testing, Stronger Strategies
Execute bold experiments without unnecessary risk. Our fully integrated test-and-learn platform allows you to adapt to market shifts and transform test results into actionable, data-driven strategies for scalable, sustainable growth.
Plan with accuracy. Adapt with agility.
Anticipate how different spend allocations impact profits, mitigate risks, and enable real-time course corrections. By continuously incorporating new data and market shifts into your forecasts, you can model the impact of changing factors on your KPIs and optimize strategies as conditions evolve.
See What’s Possible with Commercial Intelligence
All Success stories
Having that trusted external view and bringing some of the benchmarking capabilities that Analytic Partners does has been really key, you know. And I think also there’s an appreciation of the longer-term strategic goals that we have that’s really helped us evolve over time.
Expand Your Intelligence
Discover the breadth of intelligence and depth of insights you will gain with GPS-E.
GPS Enterprise®
From Insight to Impact, GPS-E Leads the Way
Commercial Analytics is only as good as the platform behind it. GPS-E delivers clear, actionable insights that answer your most pressing questions, backed by our proprietary intelligence layer—ROI Genome®. With a multi-dimensional view of business drivers, GPS-E empowers you to make smarter, more profitable decisions with greater speed.
Accelerate Enterprise-wide Growth with Commercial Analytics
Get a holistic view of business drivers to empower smarter finance, marketing, sales, and data strategies that drive measurable impact.
Enhance growth strategies, steward investments, and manage risks across near- and long-term horizons.
Measure the true impact of various marketing activations to elevate your marketing position and ability as a leader to affect change.
Break down information silos to build unified, predictive business intelligence that brings teams together with mature, prescriptive analytics.
FAQs
Commercial Analytics
Get a holistic view of business drivers to empower smarter finance, marketing, sales, and data strategies that drive measurable impact.
Commercial Analytics is a holistic, outcome-focused approach to business intelligence that provides forward-looking insights for finance, marketing, and analytics teams. It surpasses conventional, siloed measurement methods to link marketing investments to broader business outcomes, including revenue growth, profitability, and long-term brand equity.
Commercial Analytics makes dynamic forecasting and cutting-edge scenario planning possible by considering the entire customer journey and integrating brand, consumer, product, operational, and internal factors. With a robust combination of diagnostic, predictive, and prescriptive analytics, Commercial Analytics is a level up from traditional MMM and MTA methods.
Commercial Intelligence refers to a business’s ability to transform data and analytics into outcome-focused insights that show a complete picture of the landscape in which the brand and its customers exist. Enterprises achieve Commercial Intelligence through a robust Commercial Analytics program to enable faster, more profitable decisions that reflect evolving market conditions to drive sustainable growth.
Commercial Analytics is the methodologies, technologies, and models utilized to measure, analyze, and optimize a business’s performance. It integrates marketing, financial, operational, and external data to provide a comprehensive view of the factors influencing performance.
Commercial Intelligence is the outcome of applying insights from Commercial Analytics: the strategic foresight that empowers smarter, faster, more profitable choices.
Analytic Partners is committed to the highest standard of information security and privacy. Our Commercial Analytics solution doesn’t require user-level data. It uses a multi-dimensional structure that incorporates customer segments or cohorts to address brands’ unique business objectives with all personal identifying information removed.
Say goodbye to outdated measurement.
Say hello to Commercial Intelligence.
With your vision and our expertise combined, your brand’s potential is unlimited. Contact us to learn more about Analytic Partners, schedule a consultation, or get answers to your most pressing questions.
